KLAVIYO AGENCY
Retention marketing for ambitious fashion & beauty brands.
Sell more without spending more on ads. Email, SMS and WhatsApp, all in Klaviyo.
We turn Klaviyo into a revenue engine.
We turn Klaviyo into a revenue engine. We turn Klaviyo into a revenue engine. We turn Klaviyo into a revenue engine.
Our services
Obsessed with your results. We handle your Klaviyo, you focus on your brand.
We design and optimize the automations that drive the majority of email revenue in ecommerce.
• Welcome series built to convert new subscribers into first-time buyers.
• Abandoned browse and cart flows to recover lost sales.
• Post-purchase and cross-sell flows to increase customer lifetime value.
• Winback and reactivation flows to bring dormant customers back.
Well-optimized flows typically generate between 25% and 40% of total email revenue.
We plan and execute strategic campaigns aligned with your brand’s commercial calendar.
• Collection launches and seasonal campaigns.
• Strategic promotions that protect your margins.
• Smart segmentation to increase conversion.
• Continuous A/B testing on subject lines, offers and creative.
For many brands, campaigns represent over 60% of email marketing revenue.
We protect the health of your database so your emails land in the inbox — not in spam.
• Ongoing monitoring of deliverability and engagement.
• Regular cleaning of inactive contacts.
• Domain reputation management and warm-up when needed.
• Strategies to maintain high open and click rates.
Good list management can significantly improve deliverability and email channel revenue.
We connect Klaviyo with your ecommerce ecosystem so every channel works together — not in silos.
• Email, onsite and retargeting aligned with user behaviour.
• Consistent messaging across the entire customer journey.
• Paid media audiences built from Klaviyo segments for more efficient ad spend.
• Automations that adapt to every customer interaction.
Brands running coordinated retention across channels see an average 30%+ lift in overall conversion rate.
NOT JUST ANOTHER EMAIL MARKETING AGENCY
We specialise in fashion & beauty brands.
We understand how your customers buy, what drives conversion, what affects retention, and how to lift performance while preserving your brand´s aesthetic.
Thats how we deliver better results.
Real results from fast growing brands
More conversions. More repeat purchases. More profit from your ad spend.
BEAUTY | First-time buyers weren’t coming back. We built the flows that drive repeat purchase; the lifeblood of any cosmetics brand.
FASHION | Strong traffic that email wasn’t converting. We turned those visitors into one of their best revenue channels.
View case study →
FOOTWEAR — Strong traffic, low conversion. We lifted conversion rate by optimising the email channel — no constant A/B testing required
View case study →
ACTIVEWEAR — Underused email, disconnected from the website experience. We turned it into a coordinated channel that lifted conversion and repeat purchase.
View case study →
JEWELLERY — Key flows missing, poor deliverability. We lifted sales and improved paid campaign ROI.
View case study →
ACCESSORIES — No automated customer lifecycle in place. We built the flows that lifted LTV through upsells and cross-sell.
View case study →What brands say about working with Black Puma
"The system they implement is like having a money-making machine running 24/7 — without you having to do a thing. It's helped us increase our automation revenue by over 300%."
"Before working with Black Puma, we were letting sales slip through the cracks because our marketing automation wasn't properly set up. With the new flows in place, we've nearly tripled our email marketing revenue. Highly recommended for anyone looking for real results."
"Nearly tripling our email revenue has been incredible. We're really happy working with Rafa and his team. The communication has been a 10 — for important things, they've even been available on Sundays."
"Working remotely with the Black Puma team has been a real pleasure. They've shown great professionalism and commitment to our success. Everything has been executed on time, with expertise and efficiency — a huge help in TBL's growth."
"Since Black Puma took over our email marketing with Klaviyo, our sales have grown and our communication with customers has improved. The flows they've set up are highly profitable and run 24/7. Communication via Slack and weekly video calls make everything easy."
"We needed to improve our conversion rate and had tried everything — A/B testing, website optimization — but nothing was delivering real results. The Black Puma team set up our system with barely any disruption, and now our conversions and sales are up 63%, with everything running on autopilot. Professional team and outstanding support."
How we work
1
Discovery Call
A 20-minute call to understand your brand, your Klaviyo setup, and your retention goals. No pitch, no pressure — just an honest conversation to see if we’re the right fit..
2
Audit
If it makes sense, we request access to your Klaviyo and Shopify accounts and run a deep-dive audit. We map every revenue leak, every underperforming flow, and every missed opportunity — no strings attached.
3
The Roadmap
In a second call, we walk you through our audit findings. You’ll see exactly where the biggest growth opportunities are. You leave with a clear action plan, whether you work with us or not.
4
Launch
We formalize the partnership, configure all accesses in a quick 30-minute session, and start implementing immediately. Most clients see their first results within 7 days.
5
Ongoing
Available as an ongoing retainer.For brands that want a long-term partner, we become your dedicated email department: campaign calendar, creative design, A/B testing and weekly strategy syncs.
Why choose us?
MOST BIG AGENCIES TREAT EMAIL AS JUST ANOTHER CHANNEL. JUNIOR FREELANCERS STAY IN EXECUTION MODE. IN-HOUSE TEAMS MOVE TOO SLOW.
THIS IS WHAT MAKES BLACK PUMA DIFFERENT:
LET´S TALK
Ready to turn your Klaviyo into a revenue engine?
Book a free 20-minute call. No pitch, no pressure.